Entrepreneurial Journey

The Problem:
The rate of late deliveries has increased from 18% to 35% over the past 18 months, negatively impacting customer satisfaction and increasing complaints. The current delivery system struggles with poor route planning and lacks real-time parcel tracking.

Audience Pain Points:

• Customers face delays and unclear delivery windows.
  
  

• Drivers deal with inefficient routes and high time pressure.
  
  

• Warehouse teams lack coordination with delivery schedules.
  
  

• Management lacks live visibility to monitor performance and make quick decisions.
  
  

Research & Validation:
We conducted interviews with drivers and warehouse staff, analyzed several months of delivery data, and surveyed customers, with 78% citing delivery reliability as their top concern over price